The Idea

Social proof is just a signal that other people have validated your business so a person who sees the social proof feels that A) your products are trustworthy and B) their decision to buy has been validated by others. You’ll want this kind of proof in several key areas.


  • Words like “Popular” or “Best seller”
  • Testimonials
  • Display of social media likes/shares
  • Comment sections
  • Count of people signed up
  • Client logos
  • Impressive statistics
  • Prominent figures using similar products
  • Magazine features
  • Positive reviews

The idea is to consistently reinforce to potential and current customers that your business and products are trustworthy and that lots of people think so.

Places to include social proof

  • Main web pages
  • At checkout
  • In product descriptions
  • With product comparisons
  • On referral pages
  • Brochures and print
  • Personal sales
  • Cold-calling and emails
  • Videos/webinars
  • Review websites
  • Social media
  • Display ads
  • Blog posts
  • Mailing lists
  • Press kits



  • Ease: Doable
  • Cost: Free
  • Scope: Medium
  • Speed: Normal

  • Reach: Global