The Idea

Google Adwords is the most popular search advertising tool, and it’s also often the most expensive. If you haven’t tried other paid ads you should consider at least testing. The problem with expensive ads is your customer cost per acquisition ends up being a lot more than the cost per click. If you convert 1 out of every 100 click leads as a customer (at a cost of $2 per click), that customer actually cost $200 in ad spend. So your product has to be sold for at least $200 to just break even.


Hundreds of publishers provide a range of ad formats. These can be great for niche marketing as well as mass campaigns. Example include:

  • pay-per-click ads
  • pay-per-call ads
  • banner ads
  • sponsored social posts
  • sponsored blog posts
  • sponsored listings
  • affiliate sales


There are many companies that specialize in this (and many more for specific niches) such as:

Test a few out and find your own – it might be just the thing you were looking for.


  • Ease: Easy
  • Cost: $10+
  • Scope: Medium
  • Speed: Quick
  • Reach: Global