The Idea

LinkedIn is a great place to connect, but also full of recruiter sharks and spam. People are on their edge, and rightfully so. To make this work you’ll need to actually open a conversation, talk about the prospect’s business and not go for the sale. Once you’re “friends”, getting their honest opinion on your product/service should be easy and if they’re not interested, they may recommend you to friends. Spamming rarely works, so take the time to do it right.


  • Ensure your LinkedIn profile looks professional
  • Conduct research on prospects
  • Try to find something interesting on their profile that you can use to start a conversation
  • Share value filled posts, videos, articles, etc that are beneficial to their business
  • Join LinkedIn groups your prospects are parts of
  • Maintain consistency and always offer value without expecting anything in return


  • Ease: Tough
  • Cost: Free
  • Scope: Small
  • Speed: Slow
  • Reach: Global