The Idea
LinkedIn is a great place to connect, but also full of recruiter sharks and spam. People are on their edge, and rightfully so. To make this work you’ll need to actually open a conversation, talk about the prospect’s business and not go for the sale. Once you’re “friends”, getting their honest opinion on your product/service should be easy and if they’re not interested, they may recommend you to friends. Spamming rarely works, so take the time to do it right.
Tips
- Ensure your LinkedIn profile looks professional
- Conduct research on prospects
- Try to find something interesting on their profile that you can use to start a conversation
- Share value filled posts, videos, articles, etc that are beneficial to their business
- Join LinkedIn groups your prospects are parts of
- Maintain consistency and always offer value without expecting anything in return
Metrics
- Ease: Tough
- Cost: Free
- Scope: Small
- Speed: Slow
- Reach: Global
