The Idea

Closing for a sale is very difficult in the first interaction – even if a lead is interested in what you’re offering. Instead, you can create a short 3 to 7-part email educational series on your product/service that is full of good information, case studies etc.

Then you can say something like “We have more information on the benefits this can have to your business – and we even provides some information on and case-studies on your competitors to back it up. Would you mind if I sent those do you?”.

This is a micro-commitment that is much easier to agree to than a sale or even a meeting (which is also a good thing to close for if you can).


  • Ease: Doable
  • Cost: Free
  • Scope: Medium
  • Speed: Normal

  • Reach: City