The Idea
A good search engine marketing and optimization strategy is to find out what your competitors are paying to advertise for. The benefit here is obvious, using special tools you can find:
- Find high-value keywords
- Get an estimate of number of clicks competitors get
- See different versions of their ads including ad copy
- Figure out how much companies are spending on each word
Competitor Research Software
Check them out and give them a shot if – they have trials to test out.
Metrics
- Ease: Easy
- Cost: $10+
- Scope: Small
- Speed: Instant
- Reach: Global