Find out your competitors’ paid keywords

The Idea

A good search engine marketing and optimization strategy is to find out what your competitors are paying to advertise for. The benefit here is obvious, using special tools you can find:

• Find high-value keywords
• Get an estimate of number of clicks competitors get
• See different versions of their ads including ad copy
• Figure out how much companies are spending on each word

Competitor Research Software

• SERanking
• Spyfu

Check them out and give them a shot if – they have trials to test out.

Metrics

• Ease: Easy
• Cost: $10+
• Scope: Small
• Speed: Instant
• Reach: Global