People tend to do business with those they like and trust. Delivering your portfolio and discount in person provides a good chance to have a conversation with your prospects, making your connection stronger. Compare this to blindly mass-mail flyers. It robs the campaign of customization and results in wastage and an accompanying distrust in your businesses.
Some businesses frown on this and see it as solicitation but if you’re genuine and have a good offer, it won’t be a big problem.
This strategy works better if you have:
- A big-ticket item or service
- Are looking for your first few sales
- Need sales soon
- Ease: Tough
- Cost: $100+
- Scope: Small
- Speed: Normal
- Reach: City