The Idea

Following up for feedback after a customer purchases your product lets customers know you care about them. If it’s B2B, it could be a simple “just wanted to make sure you’re 100% happy” email a week or two later. For products, it’s a little trickier since you don’t want to come off as a scummy review trickster. This can be through email, over the phone or even in person.


  • Always remember to start by thanking the customer for their business. People tend to give more when they feel appreciated.
  • Proceed by explaining the importance of your business to people and how you would like to help as much people as possible by offering your products to them
  • Explain how the feedback would be beneficial to the business in knowing whether your products meet the customers’ needs and areas where improvement is needed
  • If they are not happy, make it right
  • Ideally in a second email, after they verify everything is good, ask them to leave a review about their experience with your product and let them know how much you appreciate their feedback
  • Make it easy for them to leave a review by including a link to the review section of your website
  • Make sure that it is easy and quick to leave a review on your site


  • Ease: Doable
  • Cost: $100+
  • Scope: Small
  • Speed: Slow
  • Reach: Global