The Idea

SEO tools allow you to search for high-value keywords, often ranking the competition to cost-per-click ratio among other things to give a rough idea as to if it’s a good one to rank for. Adwords is a common tool that you can use for this. It is free but is very basic and lacks a lot of useful functionality other tools offer. Since keywords are one of the most important things to target in your blog posts, you should do upfront research before spending time writing.

Keyword Research Software


  • Finding related keywords
  • Finding good sites to approach for backlinks
  • Finding long-tail keywords
  • Figuring out keyword ranking difficulty
  • Tracking your competitors’ keywords to find other high-value ones you may have missed
  • Seeing competitors’ ads for each word


  • Ease: Doable
  • Cost: $10+
  • Scope: Medium
  • Speed: Quick
  • Reach: Global