The Idea

Running a giveaway or contest promotion gets potential customers involved with your business in a way that’s personal, fun and not so “salesy”. Video contests can be particularly effective since details like visual cues, body language, verbal tone, etc. help to engage the audience more than static pictures or text.

Come up with a concept

The first step is to come up with a video concept that’s fun, interesting and encourages your audience to participate. For example, if you’re selling pet toys you can post a video of a pet doing something out of the usual that is funny. In the same post, you can introduce the contest, and encourage participants by offering free pet toys to the top 5 videos with the most likes after you’ve just posted similar content.

Incentivize shares

It’s important to incentivize people to tag your company along with their friends and family who are free to join in the contest by posting their videos. A common way to do this is to provide bonus points for sharing – though that strategy requires extra software like Viral Loops.

Use influencers

To reach even more audiences, you can pay influencers to post videos of their own pets to their followers. Get creative and test everything – contests work, but they take some work as well.

Include everyone

When announcing the winner/s of the contest, you can still show appreciation to the people who participated in the contest by posting a collection of all of their videos and tagging them. People naturally like to feel appreciated. This would build rapport, encouraging them to interact with your future promotions.


  • Ease: Tough
  • Cost: $100+
  • Scope: High
  • Speed: Normal

  • Reach: City